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Promotion

How will you get the word out to customers?

Advertising: What media, why, and how often? Why this mix and not some other?

Have you identified low-cost methods to get the most out of your promotional budget?

Will you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals?

Should you have a system to identify repeat customers and then systematically contact them?

How much will you spend on the items listed above? Where will this money come from?

Image

What image do you want to project? How do you want customers to see you?

What plans do you have for graphic image support? This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).

Pricing

Explain your method or methods of setting prices.

Compare your prices with those of the competition. Are they higher, lower, the same? Why?

For most small businesses, having the lowest price might take away from profit margin; large competitors can under price you anyway.

Will you have average prices and compete on quality and service?

Does your pricing strategy fit with what was revealed in your competitive analysis?

How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price?

Proposed Location

Is your location important to your customers? If yes, how?

If customers come to your place of business:

Is it convenient? Parking? Interior spaces? Not out of the way?

Is it consistent with your image?

Is it what customers want and expect?

Where is the competition located? Is it better for you to be near them (like car dealers or fast food restaurants) or distant (like convenience food stores)?

What qualities do you need in a location? Describe the type of location you’ll have.

Physical requirements:

• Amount of space
• Type of building
• Zoning
• Power and other utilities
Access:

Is it important that your location be convenient to transportation or to suppliers?

Do you need easy walk-in access?

What are your requirements for parking and proximity to freeway, airports, railroads, and shipping centers?

Include a drawing or layout of your proposed facility if it is important, as it might be for a manufacturer.

Construction? Most new companies should not sink capital into construction, but if you are planning to build, costs and specifications will be a big part of your plan.

Cost: Estimate your occupation expenses, including rent, but also including maintenance, utilities, insurance, and initial remodeling costs to make the space suit your needs.

What will be your business hours?

Distribution Channels

How do you sell your products or services?

• Retail
• Direct (mail order, Web, catalog)
• Wholesale
• Your own sales force
• Agents
• Independent representatives
• Bid on contracts
……I need answers for these in your opinion for a business plan for a landscaping and construction company please help